Using enterprise intelligent automation for cognitive tasks
Decoding Cognitive Process Automation: A Beginner’s Guide
With robots making more cognitive decisions, your automations are able to take the right actions at the right times. And they’re able to do so more independently, without the need to consult human attendants. With AI in the mix, organizations can work not only faster, but smarter toward achieving better efficiency, cost savings, and customer satisfaction goals.
These skills, tools and processes can make more types of unstructured data available in structured format, which enables more complex decision-making, reasoning and predictive analytics. Another viewpoint lies in thinking about how both approaches complement process improvement initiatives, said James Matcher, partner in the technology consulting practice at EY, a multinational professional services network. Process automation remains the foundational premise of both RPA and cognitive automation, by which tasks and processes executed by humans are now executed by digital workers. However, cognitive automation extends the functional boundaries of what is automated well beyond what is feasible through RPA alone. Traditional RPA is mainly limited to automating processes (which may or may not involve structured data) that need swift, repetitive actions without much contextual analysis or dealing with contingencies. In other words, the automation of business processes provided by them is mainly limited to finishing tasks within a rigid rule set.
But the most powerful tools for automation can do a lot more, by automating entire workflows from start to finish. One option is to use task mining tools, which are designed to track digital interactions to help you analyze (and automate) your work processes. The problem here, however, is that it’s an additional tool running in the background on top of all your other apps. If you’re googling “task automation,” you’ll probably already have an idea of what tasks you want automated. We’ll consider the software you need, how to discover new opportunities for automation, and how to automate entire workflows (not just individual tasks).
Conversely, when examining the earlier period (2000–2012), components like identify independent variable (FI) and justify question / hypothesis (FJ) exhibited a more noticeable frequency of application. Emerging technologies empower businesses to curate data from a broader set of sources to spot real-time opportunities and insights for improvement and create solutions that meet the unique needs of business in any industry. According to experts, cognitive automation is the second group of tasks where machines may pick up knowledge and make decisions independently or with people’s assistance.
Why do Enterprises Imperatively Require CPA?
It infuses a cognitive ability and can accommodate the automation of business processes utilizing large volumes of text and images. Cognitive automation, therefore, marks a radical step forward compared to traditional RPA technologies that simply copy and repeat the activity originally performed by a person step-by-step. When it comes to automation, tasks performed by simple workflow automation bots are fastest when those tasks can be carried out in a repetitive format. Processes that follow a simple flow and set of rules are most effective for yielding immediately effective results with nonintelligent bots.
With Wrike, you can set up automations that handle entire processes (not just specific tasks) with our custom request forms. Not long ago, any automation functionality would require coding, which meant that you’d need a developer on hand to set it up. Moneytree is a retail financial services provider working across 80 locations in North America. Like so many other businesses, its marketing team had been assigning tasks, tracking work, and managing approvals using spreadsheets, email, in-person meetings, and more. Most online guides to task automation talk as though you’ve never encountered automated processes before. But if you’ve ever received an out-of-office email or bought something online without having to reenter your card details, you’ve already seen automation in action.
Learn about Deloitte’s offerings, people, and culture as a global provider of audit, assurance, consulting, financial advisory, risk advisory, tax, and related services. Cognitive RPA can not only enhance back-office automation but extend the scope of automation possibilities. Cognitive RPA has the potential to go beyond basic automation to deliver business outcomes such as greater customer satisfaction, lower churn, and increased revenues.
You can foun additiona information about ai customer service and artificial intelligence and NLP. You can set up a customizable request form that everyone has to use to request an asset from you, where they provide all the information you need to do that work. Based on that information, Wrike’s automation engine will set up your team’s entire workflow by filing incoming tasks together. It will create and assign the tasks that need to be completed, set up dependencies, and notify everyone whenever the task is ready. What’s more interesting, though, is the tasks that you didn’t know you could automate or the automation opportunities you’d overlooked.
6 cognitive automation use cases in the enterprise – TechTarget
6 cognitive automation use cases in the enterprise.
Posted: Tue, 30 Jun 2020 07:00:00 GMT [source]
More sophisticated cognitive automation that automates decision processes requires more planning, customization and ongoing iteration to see the best results. In the last decade, online battery tests and simulation performance assessments have gained increasing popularity. Later NRC standards (2000, 2006) elaborated such proficiency as identifying a scientific question, designing and conducting an investigation, using appropriate tools to collect and analyse data, and developing evidence-based explanations. The US framework for K-12 science education (NRC, 2012) focused on a few core ideas and concepts, integrating them with the practices needed for scientific inquiry and engineering design. The emphasis appeared to have shifted from “inquiry” to “scientific practices” as a basis of the framework (Rönnebeck et al., 2016).
What are the differences between RPA and cognitive automation?
The result is enhanced customer satisfaction, loyalty, and ultimately, business growth. Mundane and time-consuming tasks that once burdened human workers are seamlessly automated, freeing up valuable resources to focus on strategic initiatives and creative endeavors. This not only enhances the overall speed and effectiveness of operations but also fuels innovation and drives organizational success. Cognitive automation describes diverse ways of combining artificial intelligence (AI) and process automation capabilities to improve business outcomes.
By analyzing vast amounts of data, CPA tools can provide data-driven insights that assist organizations with strategic decision-making. These insights help businesses identify emerging trends, optimize resource allocation, predict market demand, among other things. With access to real-time, data-driven insights, organizations can make informed decisions that align with their long-term goals, helping businesses gain a competitive edge. IA is capable of advanced data analytics techniques to process and interpret large volumes of data quickly and accurately. This enables organizations to gain valuable insights into their processes so they can make data-driven decisions.
“As automation becomes even more intelligent and sophisticated, the pace and complexity of automation deployments will accelerate,” predicted Prince Kohli, CTO at Automation Anywhere, a leading RPA vendor. Moreover, the adoption of combined approaches to the literature review, integrating bibliometric and ENA analyses with systematic review PRISMA guidelines, demonstrates a meticulous and systematic approach to data synthesis. Beyond its immediate application here, this research design may serve as a model for future research endeavours, contributing to the advancement of novel methodologies. RPA is taught to perform a specific task following rudimentary rules that are blindly executed for as long as the surrounding system remains unchanged. An example would be robotizing the daily task of a purchasing agent who obtains pricing information from a supplier’s website. To help you get started, we’ve added 50 ready-to-deploy automation use cases and templates to Wrike already, all organized in categories such as reminders and @mentions, assignment and workload, and more.
Although much of the hype around cognitive automation has focused on business processes, there are also significant benefits of cognitive automation that have to do with enhanced IT automation. A self-driving enterprise is one where the cognitive automation platform acts as a digital brain that sits atop and interconnects all transactional systems within that organization. This “brain” is able to comprehend all of the company’s operations and replicate them at scale. The nature of psychological issues is often controversial, and our suggested framework for assessing scientific inquiry competence is merely one of several approaches presented in the literature.
Microsoft offers a range of pricing tiers and options for Cognitive Services, including free tiers with limited usage quotas and paid tiers with scalable usage-based pricing models. Microsoft Cognitive Services is a cloud-based platform accessible through Azure, Microsoft’s cloud computing service. Speaker Recognition API verifies and identifies speakers based on their voice characteristics, enabling applications to authenticate users through voice biometrics. Face API detects and recognizes human faces in images, providing face detection, verification, identification, and emotion recognition capabilities. This service analyzes images to extract information such as objects, text, and landmarks.
Beyond automating existing processes, companies are using bots to implement new processes that would otherwise be impractical. With cognitive automation powering intuitive AI co-workers, businesses can engage with their customers in a more personalized and meaningful manner. These AI assistants possess the ability to understand and interpret customer queries, providing relevant and accurate responses. They can even analyze sentiment, ensuring that customer concerns are addressed with empathy and understanding.
For example, customer data might have incomplete history that is not required in one system, but it’s required in another. The ability to capture greater insight from unstructured data is currently at the forefront of any intelligent automation task. The pursuit of efficiency, cost reduction, and streamlined operations is unceasing and CPA is reshaping how businesses manage intricate and repetitive tasks. CPA is not just a tool but a strategic asset that can significantly enhance business operations. It’s like having an extra pair of hands that are not only capable but also intelligent, learning from each interaction to become more efficient.
Text Analytics API performs sentiment analysis, key phrase extraction, language detection, and named entity recognition on textual data, facilitating tasks such as social media monitoring, customer feedback analysis, and content categorization. We will examine the availability and features of Microsoft Cognitive Services, a leading solution provider for cognitive automation. Cognitive automation can facilitate the onboarding process by automating routine tasks such as form filling, document verification, and provisioning of access to systems and resources. Assemble a team with diverse skill sets, including domain expertise, technical proficiency, project management, and change management capabilities. This team will identify automation opportunities, develop solutions, and manage deployment. Often found at the core of cognitive automation, AI decision engines are sophisticated algorithms capable of making decisions akin to human reasoning.
The “outside-in” digital transformation of the past is giving way to the “inside-out” potential of using company-owned data with emerging technologies. We often read about the power of emerging technologies and their collective potential to remake entire industries. But in practice, we tend to focus on one part of a business, for example, the back office. “The problem is that people, when asked to explain a process from end to end, will often group steps or fail to identify a step altogether,” Kohli said.
With language detection, the extraction of unstructured data, and sentiment analysis, UiPath Robots extend the scope of automation to knowledge-based processes that otherwise couldn’t be covered. They not only handle the automation of unstructured content (think irregular paper invoices) but can interpret content and apply rules ( unhappy social media posts). Language detection is a prerequisite for precision in OCR image analysis, and sentiment analysis helps the Robots understand the meaning and emotion of text language and use it as the basis for complex decision making. High value solutions range from insurance to accounting to customer service & more. Robotic process automation is often mistaken for artificial intelligence (AI), but the two are distinctly different. AI combines cognitive automation, machine learning (ML), natural language processing (NLP), reasoning, hypothesis generation and analysis.
Rather than limiting yourself to simple automated notifications or alerts, uncover the candidates for automation that were hidden in plain sight. Think of it like a control center where you and other team members can plan, allocate, and visualize the tasks they need to do — and then actually do that work in the same place. In this context, automations make your life much more efficient, by taking repetitive tasks off your hands. But if you’ve already researched the basics of automation, you’ll probably know this already.
Developers can easily integrate Cognitive Services APIs and SDKs into their applications using RESTful APIs, client libraries for various programming languages, and Azure services like Azure Functions and Logic Apps. Microsoft Cognitive Services is a suite of cloud-based APIs and SDKs that developers can use to incorporate cognitive capabilities into their applications. Automated diagnostic systems can provide accurate and timely insights, aiding in early detection and treatment planning. Cognitive automation can optimize inventory management by automatically replenishing stock based on demand forecasts, supplier lead times, and inventory turnover rates. Organizations can optimize inventory levels, reduce stockouts, and improve supply chain efficiency by automating demand forecasting. Organizations can mitigate risks, protect assets, and safeguard financial integrity by automating fraud detection processes.
For instance, you can set up task automations across Slack, Gmail, Adobe Creative Cloud, your CRM, and much more. This blockchain trading solution based on the IBM Blockchain Platform creates a one-stop-shop of real-time information on any trade visible to all parties and triggers automatic payments through smart contracts. By creating integrated platforms for talent managers and applicants to check updates, real-time information can flow between parties, increasing efficiencies and breaking down communication gaps between teams. A healthcare company saw a 60 percent decrease in hiring time when implementing this kind of solution.
An automated scoring engine demonstrated a promising approach to scoring constructed-response in assessment of inquiry ability (Liu et al., 2016). This opens a potential space Chat GPT for upcoming new research in this field with application of artificial intelligence. Multi-faceted aspects of scientific inquiry can be observed during assessment tasks.
This approach consistently emphasizes inquiry as fundamental to teaching and learning science, although the focus has varied over time between Vision I and Vision II in relation to scientific literacy and science education. In the 21st-century vision for science education in Europe, involving citizens as active participants in inquiry-oriented learning was essential (European Commission and Directorate-General for Research and Innovation, 2015). The scientific inquiry involves students identifying research problems and finding solutions that apply science to everyday life. Inquiry-based science education engages students in problem-based learning, hands-on experiments, self-regulated learning, and collaborative discussion, fostering a deep understanding of science and awareness of the practical applications of scientific concepts. An inquiry-orientation therefore provides a pedagogical approach in which students learn by actively using scientific methods to reason and generate explanations in relation to design, data and evidence (Anderson, 2002; Stender et al., 2018).
RPA operates most of the time using a straightforward “if-then” logic since there is no coding involved. TalkTalk received a solution from Splunk that enables the cognitive solution to manage the entire backend, giving customers access to an immediate resolution to their issues. Identifying and disclosing any network difficulties has helped TalkTalk enhance its network. As a result, they have greatly decreased the frequency of major incidents and increased uptime. The issues faced by Postnord were addressed, and to some extent, reduced, by Digitate‘s ignio AIOps Cognitive automation solution. Deliveries that are delayed are the worst thing that can happen to a logistics operations unit.
Top 3.2K+ startups in Enterprise Document Management – Tracxn
Top 3.2K+ startups in Enterprise Document Management.
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By transcending the limitations of traditional automation, cognitive automation empowers businesses to achieve unparalleled levels of efficiency, productivity, and innovation. By addressing challenges like data quality, privacy, cognitive process automation tools change management, and promoting human-AI collaboration, businesses can harness the full benefits of cognitive process automation. Embracing this paradigm shift unlocks a new era of productivity and competitive advantage.
The concept alone is good to know but as in many cases, the proof is in the pudding. The next step is, therefore, to determine the ideal cognitive automation approach and thoroughly evaluate the chosen solution. You can also check out our success stories where we discuss some of our customer cases in more detail. Let’s break down how cognitive automation bridges the gaps where other approaches to automation, most notably Robotic Process Automation (RPA) and integration tools (iPaaS) fall short. With light-speed jumps in ML/AI technologies every few months, it’s quite a challenge keeping up with the tongue-twisting terminologies itself aside from understanding the depth of technologies. To make matters worse, often these technologies are buried in larger software suites, even though all or nothing may not be the most practical answer for some businesses.
You probably submitted an online application, waited a few months for an email from a hiring manager, had a few interview calls, then continued to wait only to never hear back from the company. Cognitive computing systems become intelligent enough to reason and react without needing pre-written instructions. Workflow automation, screen scraping, and macro scripts are a few of the technologies it uses. In this situation, if there are difficulties, the solution checks them, fixes them, or, as soon as possible, forwards the problem to a human operator to avoid further delays. Scale automation by focusing first on top-down, cross-enterprise opportunities that have a big impact. When you combine RPA’s quantifiable value with its ease of implementation relative to other enterprise technology, it’s easy to see why RPA adoption has been accelerating worldwide.
- Learn about the workflow automation platforms that teams use when they want to speed up, standardize, or repeat processes that were previously done manually.
- Various combinations of artificial intelligence (AI) with process automation capabilities are referred to as cognitive automation to improve business outcomes.
- Furthermore, scalability should be a primary consideration, opting for tools that can manage escalating workloads and support the organization’s expansion.
- The coolest thing is that as new data is added to a cognitive system, the system can make more and more connections.
- The way RPA processes data differs significantly from cognitive automation in several important ways.
Enterprises in industries ranging from financial services to healthcare to manufacturing to the public sector to retail and far beyond have implemented RPA in areas as diverse as finance, compliance, legal, customer service, operations, and IT. Robotic process automation streamlines workflows, which makes organizations more profitable, flexible, and responsive. It also increases employee satisfaction, engagement, and productivity by removing mundane tasks from their workdays. The next wave of automation will be led by tools that can process unstructured data, have open connections, and focus on end-user experience.
Traditional RPA usually has challenges with scaling and can break down under certain circumstances, such as when processes change. However, cognitive automation can be more flexible and adaptable, thus leading to more automation. RPA has been around for over 20 years and the technology is generally based on use cases where data is structured, such as entering repetitive information into an ERP when processing invoices. “RPA is a technology that takes the robot out of the human, whereas cognitive automation is the putting of the human into the robot,” said Wayne Butterfield, a director at ISG, a technology research and advisory firm. CIOs also need to address different considerations when working with each of the technologies. RPA is typically programmed upfront but can break when the applications it works with change.
It’s an AI-driven solution that helps you automate more business and IT processes at scale with the ease and speed of traditional RPA. The integration of these components creates a solution that powers business and technology transformation. Unlike traditional unattended RPA, cognitive RPA is adept at handling exceptions without human intervention. For example, most RPA solutions cannot cater for issues such as a date presented in the wrong format, missing information in a form, or slow response times on the network or Internet. In the case of such an exception, unattended RPA would usually hand the process to a human operator. Here we first explore the construct of inquiry-based learning in science education before considering something of the global policy imperatives underway in this regard.
The local datasets are matched with global standards to create a new set of clean, structured data. This approach led to 98.5% accuracy in product categorization and reduced manual efforts by 80%. “Cognitive automation is not just a different name for intelligent automation and hyper-automation,” said Amardeep Modi, practice director at Everest Group, a technology analysis firm. “Cognitive automation refers to automation of judgment- or knowledge-based tasks or processes using AI.”
IT Operations
“Cognitive RPA is adept at handling exceptions without human intervention,” said Jon Knisley, principal, automation and process excellence at FortressIQ, a task mining tools provider. Cognitive automation expands the number of tasks that RPA can accomplish, which is good. However, it also increases the complexity of the technology used to perform those tasks, which is bad, argued Chris Nicholson, CEO of Pathmind, a company applying AI to industrial operations. The best workflow automation software frees you up for valuable tasks without adding complexity. Process analysis is a way for businesses to gain a deeper understanding of the systems and tasks that make up the work they do. Syneos Health, a fully integrated biopharmaceutical solutions organization, is another company that was struggling under the weight of manual tasks and project management.
In the last two decades, while research on curriculum reforms in science inquiry-orientations have proceeded apace, research on digital modes of assessing scientific inquiry have only recently started to make an impact. Our analysis of sixty-three studies showed that scientific inquiry has been emphasized, integrated, and assessed in the settings of science education around the world. The bulk of this research, started in the US, was brought to global significance through the influence of transnational policy decision-makers, such as the OECD and mainly US-led networks of researchers. The US researchers published several academic papers in the earliest part of the timeline studied, and their findings remain today as foundational citations.
For enterprises to achieve increasing levels of operational efficiency at higher levels of scale, organizations have to rely on automation. Organizations adding enterprise intelligent automation are putting the power of cognitive technology to work addressing the more complicated challenges in the corporate environment. Microsoft Cognitive Services is a platform that provides a wide range of APIs and services for implementing cognitive automation solutions. Each technology contributes uniquely to cognitive automation, enhancing overall efficiency, reducing errors, and scaling complex operations that combine structured and unstructured data.
Cognitive process automation is reshaping the business landscape by automating cognitive tasks and enabling organizations to achieve unprecedented efficiency, accuracy, and productivity. From customer service to fraud detection and decision support, CPA is revolutionizing various industries and unlocking new opportunities for growth. As organizations embrace this transformative technology, it is crucial to balance the benefits of automation with ethical considerations and human-AI collaboration, ensuring a future where CPA enhances our lives and work. Performance assessments represent a groundwork approach to measuring students’ capabilities in scientific investigation, conceptualization, and problem-solving within authentic contexts. Researchers explored various dimensions of hands-on performance assessments, designing tasks that authentically mirror the scientific process.
“Cognitive automation can be the differentiator and value-add CIOs need to meet and even exceed heightened expectations in today’s enterprise environment,” said Ali Siddiqui, chief product officer at BMC. Start automating instantly with FREE access to full-featured automation with Cloud Community Edition. Attempts to use analytics and create data lakes are viable options that many companies have adopted to try and maximize the value of their available data.
One of the most exciting ways to put these applications and technologies to work is in omnichannel communications. Today’s customers interact with your organization across a range of touch points and channels – chat, interactive IVR, apps, messaging, and more. When you integrate RPA with these channels, you can enable customers to do more without needing the help of a live human representative. In this section, we employed ENA to quantitatively visualize the usage frequency of yed ENA https://chat.openai.com/ to quantitatively visualize the usage frequency of individual components and their co-usage with others in the selected empirical studies. Figure 6 illustrates the frequency of usage (represented by the size of the nodes) and the degree of co-usage of the components (represented by the width of the lines) across the reviewed studies. The cumulative participant count involved in all the studies totalled 50,470 individuals, encompassing educational levels from primary to high schools.
From 2012 onwards, studies started to increasingly use advanced technologies in digital-based environments in their assessment of scientific inquiry. Studies (e.g., Gobert et al., 2013; Kuo et al., 2015; Quellmalz et al., 2012; Sui et al., 2024) started to use innovative tools and methodologies to construct assessment platforms that more accurately captured the nuanced complexities of scientific inquiry. For example, Inq-ITS is an online intelligent tutoring and assessment platform designed for physics, life science, and earth science. It aims to automatically evaluate scientific inquiry skills in real-time through interactive microworld simulations.
Organizations often start at the more fundamental end of the continuum, RPA (to manage volume), and work their way up to cognitive automation because RPA and cognitive automation define the two ends of the same continuum (to handle volume and complexity). This assists in resolving more difficult issues and gaining valuable insights from complicated data. Manual duties can be more than onerous in the telecom industry, where the user base numbers millions. A cognitive automated system can immediately access the customer’s queries and offer a resolution based on the customer’s inputs. A new connection, a connection renewal, a change of plans, technical difficulties, etc., are all examples of queries.
Provide training programs to upskill employees on automation technologies and foster awareness about the benefits and impact of cognitive automation on their roles and the organization. Define standards, best practices, and methodologies for automation development and deployment. Standardization ensures consistency and facilitates scalability across different business units and processes. Implementing cognitive automation involves various practical considerations to ensure successful deployment and ongoing efficiency. AI decision engines are critical for processes requiring rapid, complex decision-making, such as financial analysis or dynamic pricing strategies. For instance, bespoke AI agents could automate setting up meetings, collecting data for reports, and performing other routine tasks, similar to verbal commands to a virtual assistant like Alexa.
LUIS enables developers to build natural language understanding models for interpreting user intents and extracting relevant entities from user queries. Cognitive automation can automate data extraction from invoices using optical character recognition (OCR) and machine learning techniques. These chatbots can understand natural language, interpret customer queries, and provide relevant responses or escalate complex issues to human agents.
Neumann et al. (2011) considered the Nature of Science and Scientific Inquiry as separate domains for inquiry-orientations including for analysing data, identifying and controlling variables, and forming logical cause-and‐effect relationships. “Go for cognitive automation, if a given task needs to make decisions that require learning and data analytics, for example, the next best action in the case of the customer service agent,” he told Spiceworks. According to experts, cognitive automation falls under the second category of tasks where systems can learn and make decisions independently or with support from humans. In contrast, Modi sees intelligent automation as the automation of more rote tasks and processes by combining RPA and AI.
- AI-based automations can watch for the triggers that suggest it’s time to send an email, then compose and send the correspondence.
- As a result CIOs are seeking AI-related technologies to invest in their organizations.
- Inquiry activities make learning visible and help to integrate scientific reasoning skills for the social construction of knowledge (Stender et al., 2018).
- This team will identify automation opportunities, develop solutions, and manage deployment.
In terms of emphasizing vision in science education, empirical evidence demonstrated that the design of inquiry tests included pure science content (vision I) and science-in-context considerations (vision II). However, recent studies increasingly preferred assessing scientific inquiry within real-world contexts. This trend reflects an understanding of the importance of students being able to apply scientific concepts to real-world problems, thus preparing them for the complex, interdisciplinary challenges they are likely to face in their futures.
Additionally, both technologies help serve as a growth-stimulating, deflationary force, powering new business models, and accelerating productivity and innovation, while reducing costs. It identifies processes that would be perfect candidates for automation then deploys the automation on its own, Saxena explained. Automating time-intensive or complex processes requires developing a clear understanding of every step along the way to completing a task whether it be completing an invoice, patient care in hospitals, ordering supplies or onboarding an employee. Cognitive automation may also play a role in automatically inventorying complex business processes. “The biggest challenge is data, access to data and figuring out where to get started,” Samuel said.
All cloud platform providers have made many of the applications for weaving together machine learning, big data and AI easily accessible. Karev said it’s important to develop a clear ownership strategy with various stakeholders agreeing on the project goals and tactics. For example, if there is a new business opportunity on the table, both the marketing and operations teams should align on its scope. They should also agree on whether the cognitive automation tool should empower agents to focus more on proactively upselling or speeding up average handling time. A cognitive automation solution is a positive development in the world of automation. The way RPA processes data differs significantly from cognitive automation in several important ways.
Thus, cognitive automation represents a leap forward in the evolutionary chain of automating processes – reason enough to dive a bit deeper into cognitive automation and how it differs from traditional process automation solutions. With disconnected processes and customer data in multiple systems, resolving a single customer service issue could mean accessing dozens of different systems and sources of data. To bridge the disconnect, intelligent automation ties together disparate systems on premises and/or in cloud, provides automatic handling of customer data requirements, ensures compliance and reduces errors.